About

About

INCUS™ | MISSION STATEMENT

To produce medal winning athletes through clear, actionable and data-driven insight.

THE INCUS™ APPROACH

 

DETAILS MATTER

At INCUS™ we are captivated by detail. By focusing our attention on seemingly insignificant improvements, INCUS is able to produce remarkable insight at the highest levels of quality.

 

AGILE AND ITERATIVE

Our hands on approach to engineering design encourages fast, realistic prototyping and development. This approach allows our engineers to quickly iterate through designs that truly solve a problem, in an agile and effective way.

 

OPEN TO INSPIRATION

At INCUS™, we keep our eyes open for everyday inspirations that are often overlooked. We actively challenge our perspective of a problem to solve engineering problems laterally and in a unique way.

The development of INCUS™ | HALO alone has taken inspiration from avionics and military systems to road traffic signs and pen lid design.

MULTI- AWARD WINNING:

SPORT CATEGORY AT 2016 LAUNCH-IT ENTERPRISE AWARDS

2016 TOP 50 MOST INNOVATIVE START UPS

2017 ENTERPRISE OF THE YEAR, LOUGHBOROUGH UNIVERSITY

UK FINALIST, HYPE GLOBAL SPORTS INNOVATION COMPETITION

POTTER CLARKSON INTELLECTUAL PROPERTY DEVELOPMENT AWARD

2016 LAUNCH-IT ENTERPRISE AWARD

SPORT CATEGORY AT 2016 LAUNCH-IT ENTERPRISE AWARDS

All INCUS systems are comprehensively validated against gold standard techniques by top-level athletes at Loughborough University - the world's leading sports university.

All our test methods and results are scientific and transparent; we have nothing to hide.

TOP 50 MOST INNOVATIVE START UPS

INCUS brings gold standard technical analysis to your fingertips, at a fraction of the cost of traditional systems and at a time where insight is most needed; during training.

This allows a coach to focus on what they’re really good at; coaching.

2017 ENTERPRISE OF THE YEAR, LOUGHBOROUGH UNIVERSITY

INCUS AI brings a revolutionary, data-driven approach to training. Our analytics actively identify marginal gains specific to each athlete and clearly presents these via the INCUS app.

Say goodbye to time-consuming interpretation, confusing spreadsheets and graphs.

UK FINALIST, HYPE GLOBAL SPORTS INNOVATION COMPETITION

INCUS AI brings a revolutionary, data-driven approach to training. Our analytics actively identify marginal gains specific to each athlete and clearly presents these via the INCUS app.

Say goodbye to time-consuming interpretation, confusing spreadsheets and graphs.

POTTER CLARKSON INTELLECTUAL PROPERTY DEVELOPMENT AWARD

INCUS AI brings a revolutionary, data-driven approach to training. Our analytics actively identify marginal gains specific to each athlete and clearly presents these via the INCUS app.

Say goodbye to time-consuming interpretation, confusing spreadsheets and graphs.

2016 LAUNCH-IT ENTERPRISE AWARD

INCUS AI brings a revolutionary, data-driven approach to training. Our analytics actively identify marginal gains specific to each athlete and clearly presents these via the INCUS app.

Say goodbye to time-consuming interpretation, confusing spreadsheets and graphs.

THE INCUS TEAM

ROOTED IN SPORTING EXCELLENCE

INCUS™ was founded upon expertise in world-leading sports equipment design, and is headquartered at the internationally renowned sporting institution: Loughborough University, within the Advanced Technology Innovation Centre.

INCUS™ technologies are inspired by, and developed alongside world-class athletes and coaches in Loughborough. We take a hands-on approach to design and engineering, from regular athlete testing to robotic system validation and calibration.

CHAPTERS OF OUR STORY

INCUS™ WAS BORNE FROM THE NEED TO IMPROVE TECHNICAL COMMUNICATION BETWEEN AN ATHLETE AND COACH.

FROM LIFE-CHANGING EVENTS THAT LED TO THE IDEA BEHIND THE COMPANY, TO A NOW EXCITING, FAST-PACED START-UP, THE INCUS STORY ALREADY HAS A RICH, INTERNATIONAL REACH AND CONTINUES TO GROW EACH DAY.

2009 | LIFE-CHANGING BEGINNINGS
2013 | INSPIRATION REVISITED
2014 | CORE TECHNOLOGY DEVELOPED
2015 | MIT EXCHANGE SCHOLARSHIP
2016 | FUNDING GRANTED
2017 | THE TEAM GROWS 
2018 | HALO™ IS COMING

JOIN THE JOURNEY

Sign up to our mailing list for INCUS™ updates, upcoming product news, and the opportunity to trial the latest INCUS™ technology.