DARING TO DO THINGS DIFFERENTLY TODAY, TO BE BETTER TOMORROW
We exist to make swim, run & cycling improvement accessible for anyone.
Our technologies help those who want to swim, run or cycle faster, by making complex fitness data easy to collect, understand and apply to improve tomorrow.
TO HELP YOU PUSH BOUNDARIES IN SPORT & FITNESS THROUGH BETTER TRAINING
We believe that the magic of sport is in its ability to tell stories, and to push us to achieve the extraordinary.
At INCUS, we use technology to help you to tell your story in the best way and get the most from your sport. We provide the highest quality training data, in a way that's simple to digest, to make it easy for you to track progress and achieve your goals through swimming, running or cycling.
We’re excited by new ideas and experimentation. We conduct new research to support development, and are willing to fail, learn and iterate to push boundaries for the benefit of our members.
We care about doing things properly. From our analytics to sustainability, we take a structured engineering approach, focusing on often overlooked details that add up to excellence.
Life is about having a little fun too. We strive to bring frequent surprises to the INCUS experience. From member perks to in-app Easter eggs, we’ll do our best to keep including little “!” moments that bring a smile to your face.
PROUDLY DESIGNED, DEVELOPED & TESTED BY A SMALL TEAM AT THE HOME OF UK SPORTS INNOVATION
At our headquarters next to the renowned sporting institute, Loughborough University, we invest in genuinely new, scientific research to push the boundaries of innovation in swimming, running and cycling.
From software engineering and electronics development to brand, customer success and graphic design, we love to try new things and will meticulously tinker, test and experiment to deliver the finest experiences and insights for our members.
OUR APPROACH TO INNOVATION
BEING OPEN TO GETTING THINGS WRONG BEFORE GETTING THEM RIGHT.
Fail fast and learn.
To push boundaries in any aspect of life, you have to try to break things. By figuring out how things break, you can fix them and make the end solution better for everyone. We adopt this approach as much in our research and new product development as in our own sports training.